Bath Film Festival 2009

Objectified

It’s easy to forget that every one of the thousands of manufactured items which we encounter daily depends upon human processes of thought and decision for its existence. In this successor to Helvetica (BFF 2007), his film about a typeface, Gary Hustwit takes a similar but broader approach in examining the world of product design, and asks some fascinating questions about how objects such as the iPhone become such powerful talismans. That item’s designer Jonathan Ive features strongly, plus many others of whom it’s likely you will never have heard, but who inhabit, in a subliminal way, your everyday life. Having seen this absorbing documentary, you won’t be able to view your alarm clock in quite the same way ever again. CB

For more information about the movie visit the official site at objectifiedfilm.com

To download the Objectified film note by Chris Baker click here!

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